Personal productivity has ushered in a qualitative change

Written by Chen Dengxin

Editor / Li Ji

Typography/ Annalee

Quark, who mainly catches young people, has a new move.

A few days ago, Quark, a subsidiary of Ali's intelligent information business group, released a new PC terminal, upgrading a series of functions such as AI search, AI writing, AI PPT, AI file summary, etc., with the ability of "system-level all-scene AI".

In this way, computers can easily iterate to AI computers.

What is the charm of AI computers, which are loved by technology giants at home and abroad? How can AI computers "conquer" young people? Always catch the young man, why quark?

Turning into an AI computer in seconds, personal productivity leaps

2024 can be called the first year of AI computers.

Over the years, the development of the personal computer has matured and is considered to be an interactive platform with limited potential, so the focus of the Internet is biased towards mobile.

This can be seen in the number of applications.

According to IDC's data, the average number of apps installed on the desktop side is 26, while the average number of apps installed on the mobile terminal is 68, and the gap between the two is visible to the naked eye.

In the era of AI, the value of computers has been restored.

The leap in generative AI technology has redefined the application scenarios and imagination of personal computers, and when computers are iterated to AI computers, personal productivity has achieved a leap.

In a word, AI computers have become an efficiency artifact for part-time jobs and study.

In this regard, AI boss Jensen Huang said: "The PC industry is ushering in an opportunity for rebirth. Over the next decade, new AI PCs will replace traditional PCs and have a market value of trillions of dollars. ”

Against this backdrop, global technology companies have been cheering on it.

The problem is that Lenovo, Dell, HP, Asus, Nvidia, Intel, etc. favor the hardware route, and the main promotion is the new computer, which is mainly aimed at the replacement crowd, and the huge stock market is difficult to reach.

Zheng Sishou, the head of Quark products, said: "Where the needs of users are, Quark is there. Quark PC brings faster speed and stronger effect to users' information retrieval, information generation and information processing, which is a new value we create for users using AI technology. ”

In layman's terms, the new Quark PC can turn the old computer into an AI computer in seconds, taking a zero-cost, zero-threshold software route: users can use AI search, AI writing, file summarization, format conversion and other functions anytime and anywhere by pressing "Alt+Space" on a Windows computer, so as to complete complex and repetitive tasks and achieve the purpose of doubling efficiency.

In this way, Quark expands the boundaries of AI computers with the ability of "system-level all-scene AI" to meet the unmet real needs of existing users, thereby subverting the fixed user habits and breaking the old competitive barriers.

It is not difficult to see that Quark has not only become a "catalyst" for the qualitative change of personal productivity, but also an irreplaceable key entrance to the AI computer track.

System-level all-scenario AI, an efficiency improvement artifact for young people

More importantly, contemporary young people pursue "efficiency is king" and are particularly concerned about AI efficiency, and Quark started by capturing the needs of young people.

According to the "2023 Research on the Application of Intelligent Efficiency of Young People" released by Quest Mobile, Quark ranks first in the industry in terms of per capita usage time among the top 10 apps used by young users.

This means that Quark's new productivity tool, "system-level full-scene AI", will penetrate into every scene of the computer to solve problems that cannot be solved or difficult to solve in the past, and will further capture young people.

Make your job easier.

In the workplace, high efficiency often gets twice the result with half the effort, and it is the premise of promotion and salary increase, so it is highly sought after by young people.

At work, I deal with all kinds of documents the most.

Right-click Word, PPT, PDF and other documents, select "Quark" in the pop-up menu, and then select "Summarize this file", you can quickly extract the core content, even if it is in foreign languages, it is automatically translated into Chinese, and you can further generate a brain map, which is even more clear at a glance.

In addition, Quark provides a large number of PPT templates, which can meet different application scenarios, so that you can stand on the "shoulder" of the template to complete the work, "you can use the template without doing it, and it is impossible to edit it yourself".

Take the "New Employee Orientation" template as an example, select it in the AI PPT and create it with one click, then modify the details according to the specific requirements of your company, and finally export the file.

It should be noted that AI search has become an "aid" for young people to explore the workplace.

It is inevitable to communicate with leaders in the workplace, and how to grasp the balance has always been a problem in the world, and asking for help from AI search has become a problem for young people.

Previously, a set of data from Quark showed that the "post-90s" hot search question was "what is the difference between leadership and management", the "post-95" hot search question was "how to reply when the leader said it was hard", and the "post-00" hot search question was "what are the domineering sentences of the leader".

Make learning easier.

From exams to certifications, from charging to filling gaps, it is inseparable from a lot of learning, but people's energy is limited, personal endowments are different, and how to learn easily and interestingly is a big problem.

Now, this problem is solved.

For example, videos are more vivid and direct, and have become a new fashion for young people to learn, but many online classes, popular science and other videos are longer, so you can click "AI video", select "upload local video" or "network disk video", and after importing up to 6 hours of video content, Quark will automatically process the subtitles, support full-text summary, generate brain maps, extract courseware PPT and other operations.

For example, writing is an important part of learning, and its importance is self-evident, after entering the topic of the article, the number of words and other requirements in the quark, nearly 200 types of manuscripts such as learning reports and defense reports can be automatically generated.

In addition, when tutoring children's homework on the computer, Quark can also provide screenshot search, relying on a massive learning question bank and a learning exclusive large model, providing problem-solving ideas and answers, so that the efficiency of self-learning and tutoring can be fully upgraded.

Empowering productivity, where is the confidence?

It can be seen from the above that Quark's "system-level full-scene AI" has seized the rigid needs of young people, seized the opportunity of AI computers, and will have a greater voice in the industry in the future.

The reason for this is closely related to its deep AI heritage.

Since its birth, in order to make differentiation, Quark has not taken the usual path, but has focused on "intelligent search", and has achieved the ultimate in subdivision by deeply cultivating intelligent search scenarios and experiences, so as to meet the needs of users for foolish use.

Taking the college entrance examination information service as an example, Quark integrates information such as enrollment policies, college characteristics, professional content, employment prospects, and adaptability to provide candidates with intelligent voluntary decision-making assistance to eliminate information gaps.

According to public data, in the June 2024 college entrance examination season, Quark used more than 100 million AI searches for the college entrance examination, and the "2024 Q2 iOS Strength AI Product Ranking" shows that Quark, as an emerging force in AI search products, ranks first among AI applications with a high score of 99.71.

More importantly, Quark has developed a large model of 100 billion parameter quarks.

Over the years, Quark has been deeply engaged in many vertical scenarios such as office, education, health, and knowledge, and has accumulated massive high-quality data, providing a solid foundation for the specialization and differentiation of Quark's large models.

In the evaluation of CMMLU and C-Eval, the quark large model won the first place respectively. Among them, in some Chinese scenarios such as writing and exams, the knowledge coverage, context understanding, and creative expression capabilities of quark large models are particularly prominent.

In this way, Quark's AI capabilities have come to the forefront of the track.

In fact, the speed of the first word appearance and pronunciation speed of Quark AI answers is significantly ahead of the industry, and the ability to give users accurate answers in an instant is the best proof.

"Always user-oriented, AI-oriented, and future-oriented, Quark continues to explore breakthrough user experiences in the field of artificial intelligence." Wu Jia, President of Alibaba's Intelligent Information Business Group, said that the new Quark has opened up infinite possibilities for creating innovative search products, and has also added a strong path and momentum to Alibaba's artificial intelligence strategic layout.

All in all, the traditional scenario of computers can create greater business value after being empowered by "system-level all-scenario AI", and Quark's productivity transformation will go deeper and wider.

Well, quarks have a bigger imagination.

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