This year, with the popularity of GPT, more and more attempts in the field of artificial intelligence (AI) have begun to shift from the cloud to the embedded edge. Edge computing around artificial intelligence is rapidly rising and has become an important force driving cutting-edge technology applications.

There are many startups driving the industry in this area, and Hailo, an innovative company focused on edge AI chip manufacturing, is leading the transformation in this field through its superior technical strength and market positioning.

This article will systematically introduce this company, especially its product advantages, application fields and market strategies, and discuss how this company stands out in the highly competitive AI chip market.

Part 1

Hailo's company profile and solutions

Hailo from Israel, founded in 2017, has focused on AI processors for edge devices from the beginning, with core products including Hailo-8 AI accelerator, Hailo-15 vision processor and Hailo-10 GenAI accelerator, which can not only support edge devices to efficiently run deep learning applications, but also provide superior computing performance at low power consumption.

● Hailo-8 AI acceleratorHailo's flagship product is designed for applications that require powerful computing power and a high energy efficiency ratio. Capable of running complex AI tasks such as object detection, image enhancement, and more at very low power, this processor is ideal for edge AI devices.

● Hailo-15 vision processorIt focuses more on the field of smart cameras, which can be directly embedded in the next generation of smart cameras to achieve real-time video processing and AI analysis.

● Hailo-10 GenAI acceleratorIt opens up new avenues for running generative AI on devices such as PCs, smart cars, and commercial robots, enabling users to experience the power of generative AI locally and reducing reliance on cloud platforms.

AI technology has actually been explored in edge devices for a while, and its application in various industries is becoming more and more extensive.

● Traditional AI processorsFor example, GPUs are not designed for edge applications, resulting in many limitations in terms of power, cost, and efficiency.

● Hailo's AI processorIt effectively solves these problems and becomes the first choice for many enterprises in the field of edge AI.

The core advantage of edge AI is its ability to perform calculations close to the data source, reduce the latency of data transmission, and improve the efficiency of real-time processing. This is especially important for applications such as security monitoring, autonomous driving, and industrial automation that require an immediate response. For example, in the field of security surveillance, Hailo's AI processors can improve the accuracy and speed of image processing, thereby significantly reducing the false alarm rate and improving the overall security of the surveillance system.

In the field of autonomous driving, Hailo is collaborating with a number of partners and OEMs, among which the Hailo-8 AI accelerator and Renesas' R-Car V4H SoC will power Zhixing's iDC advanced domain controller.

The controller has been selected by a Chinese automaker and is expected to begin mass production in the second half of 2024, and Hailo is also seizing a significant opportunity in autonomous driving technology.

Part 2

How to scale your app to serve the market:

Market applications and customer concerns

Hailo is a company with its own characteristics, and the uniqueness of its technical design is the key to its success in the market. Hailo's processors are designed for edge applications, taking into account key factors such as cost, size, power consumption, and memory access, and the Hailo 8 has a much higher energy efficiency ratio than traditional GPUs, while providing more computing power at the same power consumption.

Hailo is the only chipmaker to offer a full range of AI processors in the single-watt range, from coprocessors that process AI models to camera system-on-chips (SoCs) that fully handle vision and AI video analytics, with products covering all levels of AI applications at the edge, through Hailo's unified software suite. Easily deploy the same AI application on different platforms, which greatly improves development efficiency and application flexibility.

From the perspective of market positioning, it mainly focuses on key areas such as security, automotive, personal computers and industrial automation, and has served more than 300 customers around the world.

Hailo has further strengthened its position in the edge AI market through partnerships with industry leaders such as Raspberry Pi and Renesas. The Raspberry Pi AI Kit provides AI accelerators that enable the platform to gain more powerful AI capabilities in industrial automation, home automation, robotics and other maker projects, attracting the attention of a large number of professional and amateur developers.

Of course, with the influx of funds in the AI chip market, the competition is becoming more and more fierce, how to stand out from many competitors is one of the challenges faced by Hailo, Hailo still focuses on the processor design of edge AI applications, which has obvious advantages in cost and power consumption, which makes its products more suitable for wide application in edge devices.

Part 3

Technology R&D and future prospects

Hailo has also responded to changes in the market through continued technological innovation and product expansion, closing a $350 million funding round valued at more than $1 billion, which will be used for ongoing R&D efforts, particularly the development of the Hailo-10 generative AI accelerator. Hailo-10 unlocks the potential of generative AI on edge devices, giving users full control of the generative AI experience on PCs, smart cars, and commercial robots. This innovation not only meets the strong market demand for generative AI, but also opens up new growth space for Hailo.  

When it comes to customer support, Hailo provides a wealth of resources and support for AI developers who use their devices by building an online developer community. The community not only includes tutorials and FAQs, but also provides the opportunity to interact directly with Hailo's team of experts to help developers innovate in their edge AI projects. This open and transparent approach to technical support has increased customer confidence in Hailo's products and contributed to the rapid growth of the company's community.

As a leader in edge AI chips, Hailo's vision is to further promote the development of edge AI technology through continuous innovation and optimization of products, and Hailo will continue to focus on developing more efficient and low-power AI processors to meet the needs of different industries for edge AI. As the complexity of AI applications increases, so do customer requirements for processor performance. Hailo needs to continue to invest in R&D to maintain its technological leadership.

conclusion

Hailo, a start-up company, has also been working in the field of edge AI chips for a long time, and stands out in the AI chip market through its unique technical design and market positioning.

The core products Hailo-8, Hailo-15 and Hailo-10 can meet the needs of different industries for edge AI. Through continuous technological innovation and market expansion, Hailo will continue to lead the development of edge AI technology.   

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