BSI's latest research found that Chinese companies are leading the world in terms of willingness to increase their AI investment
BSI's 2024 "Trust in AI" report shows that Chinese companies are willing to invest in AI in the next five years
BEIJING, Aug. 26, 2024 /PRNewswire/ -- Recently, the United Kingdom Standards Institution (hereinafter referred to as BSI) recently released the international artificial intelligence maturity model survey revealed that Chinese and India companies are more fully prepared to integrate AI into their business operations, prepare employees for the changes that AI will bring to work, and use AI as a force for good, while United Kingdom, Japan and Netherlands are investing, Areas such as training and supplier engagement need to be improved.
BSI uses relevant assessment models to evaluate and compare a range of indicators, including the confidence and readiness of global companies in AI applications, to arrive at a composite score. The model ranks China and India, which scored 4.25 and 4.58, respectively, as the leading markets for AI maturity. The assessment is based on insights from 932 business leaders across nine countries and seven industries, including their attitudes and actions on investment, training, internal and external communications and safety. According to the analysis in the "Trust in AI" report released by BSI, due to factors such as their policy direction or media coverage focusing on AI risks rather than its potential opportunities, the United Kingdom and Japan have a low AI maturity relative to other countries, and China and India are leading the way in terms of scores across all assessment indicators, followed by United States in third place, followed by Australia.
Chinese companies have shown a strong willingness to invest in AI in the next five years. Specifically, 76% of respondents plan to invest in voice AI, 73% plan to invest in process automation, and 71% plan to invest in AI operations, with 64% of respondents focusing on improving productivity and efficiency. In addition, Chinese companies lead the world in terms of information transparency, with 93% of respondents saying they are willing to provide information to supply chain customers about their AI use and future plans. When it comes to the responsible use of AI, all Chinese respondents (100%) stressed the importance of training employees to use AI tools safely, effectively, and ethically. In addition, 97% of respondents believe it is important to inform customers about how AI technology is being applied in their products and services. 100% of Chinese respondents believe that AI regulation or relevant international guidelines are indispensable for the safe, ethical and responsible development of AI in their industry.
This study shows that there is still a gap between people's perceptions and actual actions about what makes a successful AI application. More than three-quarters (76%) of business leaders surveyed globally believe that organizations will be at a competitive disadvantage if they do not invest in AI. However, 30% of respondents believe that their organizations are underinvesting in AI tools. Similarly, while 89% of business leaders believe that training is necessary to ensure safe, ethical, and effective use of AI, and a similar percentage (87%) believe that companies should train their teams to use AI tools to secure employment, only one-third of respondents have substantial awareness of such training provided by their companies, and only two-fifths say that their organizations provide specific and relevant training programs.
Overall, the adoption rate of AI in global organizations is high, but there are still significant regional differences. Ninety-six percent of respondents in China and 94 percent in India said their businesses encourage the use of AI, compared to 40 percent in Japan and 65 percent in the United Kingdom. There is also a large gap in the belief that their companies can use AI to take advantage of the development, such as 50% in Japan and 96% in China. Large enterprises are more likely than SMEs to encourage the use of AI (84% vs. 67%) and are more confident in their ability to apply AI (89% vs. 76%).
Tatiana Schmollack-Tarasova, Managing Director, BSI Greater China, said: "Based on the assessment of BSI's International AI Maturity Model, we see a future that is both optimistic and challenging. There is a lot of expectation about the enormous potential of AI and its potential as a positive force. At present, some countries and industries are already ahead of the curve, while others still need to move forward in terms of building trust and confidence. As AI becomes an integral part of our lives and work, investment in standards, professional training, and certification is critical. "
Susan Taylor Martin, CEO of BSI, said: "While our International AI Maturity Model shows the different paths to AI to date, it can be a marathon long-term effort to apply AI at scale and integrate it into all aspects of work and life. It doesn't happen overnight. Success is not about being the first, it's about building long-term trust. BSI is committed to ensuring the safety and ethics of AI applications to help businesses around the world embrace AI and build a positive future for good. "
Notably, less than half (44%) of the companies surveyed revealed that they had an AI strategy, as low as 28% in Netherlands and 21% in Japan. On a positive note, 93% of business leaders worldwide recognize the importance of AI ethics. BSI has recently published the first international management system standard for artificial intelligence (BS ISO/IEC 42001:2023) and introduced a set of recommended measures to promote the safe, reliable and responsible use of AI in organisations. However, only one-third (29%) of respondents said their organizations have taken concrete action to implement policies and processes.
BSI also surveyed business leaders on how they view the scope of AI applications, with 55 percent citing increased productivity and efficiency as the key opportunity, followed by improved customer service (46 percent). A quarter of respondents believe that AI is a tool to reduce reliance on vendors or consultancies, while nearly two-fifths (38%) want to use AI to assist with the management, measurement and reporting of sustainability goals, and 40% expect AI to support cybersecurity. Globally, less than a third (31%) of respondents expect AI to transform or replace specific job functions.
BSI's research brings out four key takeaways – how businesses can act to shape trust in AI in their ecosystems and wider society, ensuring that AI benefits all.
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