2024/08/21 14:04
It's getting outrageous! NVIDIA new technology, AI automatically generates 3D scenes with asset libraries
2024/08/21 14:04
NVDIA, the leading big brother in the field of artificial intelligence, has products and applications covering almost all aspects of AI applications. NVIDIA researchers are not only rolling themselves all the time, but also trying to roll up with their peers.
Recently, NVIDIA announced a new technology at SIGGRAPH 2024: USD Search and USD Code with NVIDIA NIM microservices.
Look at the mouth-watering ad of Coca-Cola, although it looks so real that it can't be more real, but people don't shoot it, how did it come about?
Take a look at the demo and type in the keyword: create a table for me in an empty room.
Then type: in a busy restaurant surrounded by chairs, tacos and bowls of hot sauce; In the morning sun. Then there is the following auto-generated process·····
It's against the sky!
Although the generated scene is still a bit simple, it is really quick to set up the scene. Of course, all of this requires a complete asset library.
Do you think it's a technical test? No, this is a real-world example of a commercial application that Coca-Cola has partnered with WPP Open X to generate a real-world ad using generative AI technology from NVIDIA Omniverse and NVIDIA NIM microservices. Awesome, right?
Previously, Coca-Cola had been working with WPP on the development of the digital twin tool and the launch of Prod X, a global production studio experience tailored specifically for Coca-Cola. Just this year's SIGGRAPH conference, WPP announced that Coca-Cola would be one of the first companies to adopt NVIDIA NIM microservices to integrate the Universal Scene Description (OpenUSD) framework into the Prod X roadmap.
This technology is based on OpenUSD (Universal Scenario Description), and the NIM inference microservice can provide an optimized model container; USD Search NIM enables WPP to leverage a large library of models to create brand-aligned assets, while USD Code NIM can be used to assemble those assets into scenarios.
These NIM microservices help Prod X users create 3D advertising assets with culturally relevant elements, while also quickly adapting AI-generated imagery through Prompt Engineering so that brands can better target their products to local markets in different regions.
According to Samir Bhutada, Coca-Cola's vice president of digital transformation at StudioX, "With NVIDIA's technical support, The Coca-Cola Company is able to quickly generate and customize marketing content in more than 100 markets around the world, ensuring that it not only fits the local culture and market characteristics, but also responds quickly to market changes."
Deploy generative AI with NVIDIA NIM microservices
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NVIDIA NIM microservices will have a profound impact on the world of 3D engineering and art.
USD Search NIM provides quick access to WPP's vast asset library with written prompts; USD Code NIM, on the other hand, allows developers to enter prompts and obtain Python code that can be used to create novel 3D worlds.
The beauty of the new NIM microservices is that they can integrate multiple stages of the production process into a single interface and process, helping artists make better use of technology to create higher-quality work.
Redefine content production with Production Studio
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In June, WPP released Production Studio, an AI-powered app, on its intelligent marketing operating system, WPP Open.
Co-developed by WPP and its production company Hogarth, generative AI-powered workflows using the NVIDIA Omniverse development platform and OpenUSD can streamline and automate the creation of text, images, and videos in multiple languages, revolutionizing the way advertisers and marketers create content.
Production Studio combines advanced AI technology and human ingenuity, as well as proprietary 3D workflows powered by Universal Scene Descriptions (OpenUSD), to generate massive amounts of photorealistic and accurate content at unprecedented speed and scale.
Production Studio brings six AI-driven benefits to advertisers:
Streamline the creation of 3D product models and centrally manage content updates throughout the production cycle.
Leverage advanced AI and data insights to generate high-quality visual content that ensures brand authenticity and cultural relevance.
Use AI to generate consistent, on-brand, multilingual copy.
Compile and customize assets at scale for different channels to enable dynamic content for different platforms and audiences.
Connect assets with relevant data and insights to deliver targeted and personalized communications through the right channels.
Leverage real-time performance data to flexibly tune and improve asset performance and user experience.
Of course, while Production Studio is AI-enhanced, there are regulatory measures in place at every stage of the workflow, ensuring human oversight and guaranteeing brand safety, ethical transparency, and legal compliance for the content.
It's really where there is artificial intelligence, you can see NVIDIA's figure, let's have a say, the realism of this generated content, it's a bit wow~
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