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NBC will enable AI commentary during the Paris Olympics

Variety 2024/07/07 14:12

NBCUniversal has announced that its streaming platform Peacock will use artificial intelligence (AI) generated voice based on live sports anchors during the Paris Olympics to broadcast and narrate the program "Your Daily Olympic Recap on Peacock".

The AI voice technology is modeled after NBC sports anchor Al Michaels and is trained on Al Michaels' past broadcasts. Al Michaels, 79, said, "When they came to ask for my opinion, I was skeptical and curious. Then I saw the detailed demo of the team and finally decided to get involved. ”

Variety, NBC will enable AI commentary during the Paris Olympics

NBCUniversal expects to generate nearly 7 million personalized videos of Olympic highlights during the Paris Olympics, all of which will be powered by AI-generated commentary

NBCUniversal's editorial team will review all audio and video content before it is made available to users, with the aim of ensuring the professionalism and reliability of the AI broadcast. This shows NBC's cautious approach to the application of this new technology.

Starting July 27, subscribers to Peacock will be able to watch highlights from the Paris Olympics in the dedicated 'Olympic Centre' section, including the three events they are most interested in, behind-the-scenes stories from the athletes, and hot moments from the event.

NBCUniversal expects to generate nearly 7 million personalized videos of Olympic highlights during the Paris Olympics, all of which will be powered by AI-generated commentary. This kind of massively personalized content production highlights the huge potential of AI technology to improve the efficiency of media production. Some tech experts believe that the introduction of AI voice technology could have a profound impact on the traditional sports commentary industry. Not only does it have the potential to change viewers' listening habits, but it also has the potential to bring new challenges and opportunities to the career development of sports commentators.

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